Pension with benefits:
150,000 euros cashback per month.
From savings contract to "savings" contract.
For a traditional life and pension insurer from southern Germany with an annual turnover of around 300 million euros, Mehrwerk developed a data-based added-value concept that literally upgraded the classic savings contracts - with convincing cash-back links.
Challenges
- Product differentiation of a pension insurer's offering
- Increase in product usage
- Increase in deposits in the savings contract
Strategy
- Combination of classic savings contracts with customer-relevant added value services: Cashbacks on shopping and travel for the benefit of the insured
Measures
- Online cashback of up to 25% at more than 1,200 online shops
- Travel cashback of 5% at more than 200 tour operators
- Communication via customer portal, mobile app, activity campaigns and newsletter
Success
- over 15,000 active savings contracts
- over €10 additional cashback per savings contract per month for active users
- Sales can rely on a unique product story
- Awarded various innovation prizes
Conclusion:
Fifteen thousand times customer satisfaction.
The cashback value-added services enabled sustainable customer loyalty and a unique product offering that immediately gave the company a competitive edge over comparable insurance products.
Do you need a customized value-added insurance solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
