Regional booster with over 200 partners:
activated by Mehrwerk.
Strong regional roots: with guaranteed earnings.
This regional bank from south-west Germany generates annual sales of around 250 million euros. It offers comprehensive and traditional banking services such as account opening, lending and investment advice for private and business customers - and it was looking for ways to digitally activate its customer base. At the same time, the regional appeal of the brand was to be strengthened.
Challenge
- Digital activation of the customer group as well as regional suppliers and other product providers
- Generation of advertising and sponsorship revenue
Strategy
- Introduction of an optional value-added package within the framework of credit brokerage
Measures
- up to 25% online cashback at more than 1,200 online shops
- Travel cashback with 5% at more than 200 tour operators
- consolidated overview of users' credit reports
- automated alarm notification in the event of misuse of customer data in the deep and dark web
- Communication via own mobile app, web portal as well as continuous and regular communication
Success
- Target exceeded: The company consistently achieved more than 100 activated value-added service packages per day.
Conclusion:
Strong player in the region with strong customer loyalty.
The regional anchoring was massively strengthened: Over 200 partner companies were activated and integrated for the value-added service. The use of the banking cards and thus customer loyalty were significantly increased.
Do you need a customized banking or finance value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
