The card with
certain extras:
with added value from Mehrwerk.
The card with the extras.
A large German central financial institution with an annual turnover of several billion euros offers banking products and services for cooperative banks - and wants to give them a real asset. This is where Mehrwerk comes into play.
Challenges
- Sustainable repositioning of a banking niche product into an attractive product for the upscale mass market
Strategy
- Improving the digital customer experience
- Optimizing sales support for participating banks
Measures
- Establishment of attractive value-added services for an exclusive card:
- Concierge service (24/7)
- Travel service with 7% cashback
- Ticket service with 7% cashback
- Ticket insurance
- Communication via bank websites, credit card inserts, branch promotions. Regular communication
Success
- Increase in card sales
- Intensive customer use (usage rates: travel service 15%, concierge service 10%)
- Increase in the online share (travel service 70%, ticket service 95%)
Conclusion:
High usage rates, strong sales support.
The central institute was able to offer participating banks an exceptional product - a particularly exclusive card that granted access to particularly exclusive value-added services. The online share increased significantly, as did card sales.
Do you need a customized banking or finance value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
