Bielefeld, January 10, 2024 - The Mehrwerk Group, which specializes in value-added solutions for banks, insurance companies and energy suppliers, is continuing its growth trajectory by acquiring Tenerity Nordics.
With this step, the Bielefeld-based company confirms its successful operating performance and makes its first acquisition abroad. The takeover comprises Tenerity AS in Norway (Oslo), Tenerity AB in Sweden (Stockholm) and Tenerity ApS in Denmark (Copenhagen). The three national companies serve around 4 million end customers with more than 50 active partners, including major Scandinavian insurers and banks. Just last year, the owner-managed Mehrwerk Group announced the acquisition of Tenerity Germany and took over the value-added platform Etvas.
"With the integration of Tenerity Nordics, we are strengthening our position in Beyond Banking and offering our customers an even broader range of value-added solutions. Working together on an international platform for value-added services enables us to tap into new potential and expand our services for our joint customer base," says Mehrwerk COO Max Elsner. Following the successful integration of Tenerity Germany, the international expansion marks another important milestone.
According to industry expert Elsner, Tenerity's national companies in Scandinavia have built up an excellent reputation over more than 30 years and are now regarded as leading providers of value-added services in the Scandinavian banking and insurance landscape: "The company has set new standards, particularly in the area of concierge services. With an experienced team of around 70 employees, this acquisition opens up new perspectives for joint innovations and outstanding services. We look forward to excellent product and marketing expertise in the Nordic regions. We see the integration of the local structures with the innovative spirit of the Mehrwerk Group as a 'perfect match' that holds considerable potential for further growth."
Michele Conforti, President and Managing Director of International at Tenerity, praises the proven and trusting cooperation with the Mehrwerk Group and points to the additional potential: "We look forward to expanding our partnership with the Mehrwerk Group to Scandinavia and continuing to develop innovative solutions for our customers."
Since its foundation in 2011, the Mehrwerk Group has established a strong presence in Germany and is growing with the Nordic team to over 600 employees and over 250 corporate clients. Together they provide services to more than 15 million households in Europe.
Frank Hippen, CEO and founder of the Mehrwerk Group, explains: "With this acquisition, we are starting our internationalization and taking a big step towards achieving our vision: to be the leading platform for data-driven value-added marketing in Europe. We will remain true to our East Westphalian roots and keep our headquarters in Bielefeld."
