With zero investment to 500K commission:
not an everyday business case.
The current account with an extra guarantee.
This public-sector bank from north-west Germany had set itself a clear goal: To generate new sales, and quite deliberately without any financial investment of its own. Mehrwerk developed a data-based value-added solution that gave the institution's current account clearly recognizable added value - with highly relevant insurance benefits for the account holders. And the success exceeded all expectations.
Challenge
- Establishing a new sales channel
- Goal: to generate new revenue
- without explicit investment/input
- Improving customer loyalty
Strategy
- Offer of an optionally bookable multi-work package via various channels
Measures
- All-in-one warranty extension for all household and electrical appliances
- initial contact and sales service on behalf of the savings bank by Mehrwerk
- Customer activates the package as part of an outbound call or via the online branch
Success
- sustainable commission income worth more than half a million euros, without risk and investment by the client
Conclusion:
500,000 euros generated without risk.
The value-added services hit the mark. The end customers' data-based defined areas of need were served precisely with the selected insurance services. This intensified customer loyalty. And all this without any financial investment.
Do you need a customized banking or finance value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
