How do insurers react when end customers determine their insurance policies via comparison portals and rate rankings? How can price optimizations be implemented in competitive and price-sensitive commodity markets such as the insurance industry without risking churn? The way is to significantly improve the value of the product - and since the rate as such is not up for debate, attractive added value is required: for example, through a lucrative cashback solution or highly relevant lifestyle protection added value. The insurance specialists at Mehrwerk develop this solution: data-based and tailored to your customers, tariffs and sales targets. Talk to us: we'll be happy to explain why we can even guarantee the success of a value-added solution.