Retail companies face particular challenges when it comes to increasing profits: Price-sensitive end customers are specifically looking for offers and bargains, purchase prices can only be reduced up to a certain point and competitive pressure is high. Winning and retaining loyal customers is a real Herculean task. The result is rising expectations for personalized shopping experiences and services.
With Mehrwerk, retail companies can not only meet these expectations, but also tap into new areas of revenue. As a MarTech pioneer, Mehrwerk uses real-time data to optimize its customer approach and offers. The result is outstanding value-added solutions that stand out from the competition. On the one hand, cashback and loyalty programs that enable end customers to realize financial benefits. On the other hand, lifestyle protection products that significantly relieve the burden on end customers with microinsurance in everyday life. Retailers can significantly enhance the value of their products and transactions in this way - and generate additional income.