Over 100 value-added customers per day:
measurable Mehrwerk success.
Added value in the credit business.
Our client, a German financial services provider with an annual turnover of around EUR 100 million, brokers loans between private individuals through a user-friendly online platform that simplifies access to credit. Its goal: to intensify customer loyalty, increase app usage and improve the earnings situation.
Challenge
- Increasing customer lifetime value as part of a financial service provider's credit brokerage
- Increasing customer loyalty and app usage
- New commission income
Strategy
- Introduction of an optional value-added package within the framework of credit brokerage
Measures
- up to 25% online cashback at more than 1,200 online shops
- Travel cashback with 5% at more than 200 tour operators
- consolidated overview of the user's credit reports
- automated alarm notification in the event of misuse of customer data in the deep and dark web
- Communication via own mobile app, web portal as well as via permanent and regular communication
Success
Target exceeded: The company consistently achieved more than 100 activated value-added service packages per day.
Conclusion:
More value for end customers - and more revenue.
The specifically selected cashback solutions enabled customers to be activated and retained in the long term. App usage figures were increased - all without any financial investment on the part of the company.
Do you need a customized banking or finance value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
