Customers supplied, terminations halved:
with energy forward.
How to win over price-sensitive customers with added value.
A classic: This municipal energy supplier with an annual turnover of over 200 million euros offers the typical portfolio: electricity, gas, water and energy-related services. The company therefore faces strong competition - and supplies customers who are price-sensitive.
Challenges
- Increasing customer loyalty in selected customer groups
- Generating additional revenue in selected target groups
Strategy
- Introduction of an optionally free or paid-for added-value package for everyday and household security
Measures
- Generating added value through the integration of attractive insurance benefits
- 24/7 emergency assistance for tradesmen with reinsurance (€1,000 per year)
- All-in-one warranty extension for all household and electrical appliances
- Communication via customer portal, website, OOH, radio, radio and TV advertising. Regional online campaign, inbound and outbound customer service, direct marketing
Success
- Cancellation rate halved for customers with activated value-added package compared to the reference group
- up to 15% completion rate for paid offers
Conclusion:
Supply XXL pays off.
Those who offer their customers added value can realize competitive advantages: This success case also shows this. Not only was it possible to retain significantly more customers, but a double-digit completion rate was even achieved for the paid package variant.
Do you need a customized energy supplier value-added solution?
Talk to me.
Talk to Sören Timm:
He is Head of Sales at Mehrwerk, and that means as much as Head of ExactlyTheSolutionYouNeed.
All completely non-binding. But immediately solution-oriented.
Making
the difference
